DOES MY COMPANY NEED TO DO A TRADEMARK SEARCH?

Many times business owners and entrepreneurs spend a lot of time to come up with what they believe is a clever and catchy name for their company.  These business owners have, more often than not, spend quite a deal of money and resources on marketing and promoting their brand, before considering whether their name and brand are one that could be trademarked. Below is a short, non-exclusive list for reasons why you should work with a trademark attorney at the outset of developing your brand, versus when your company has already gained traction and notoriety. Your company likely has at least one name or logo that you use for advertising and marketing that you hope distinguishes it from others that you would like to protect and prevent others from using. You own your domain name; that is NOT the same as a trademark. This mistaken belief has gone on long enough, it’s time to fix it. Registering a particular name with the secretary of state as your business name is not a valid claim on
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Snapchat drops 'stalking' feature - Telegraph.co.uk

Telegraph.co.ukSnapchat drops stalking featureTelegraph.co.ukSnapchat dropped a feature which listed the three people most often messaged by each user, but the company was forced to announce within hours that it would be reinstated after uproar from paranoid partners who said “Best Friends” helped them ensure
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FTC fines TracFone $40 million for throttling 'unlimited' data plans | VentureBeat | Mobile | by Mark Sullivan

Beginning today, consumers who had a Straight Talk, Net10, Simple Mobile, or Telcel America unlimited plan before January 2015 can file a claim for a refund, the FTC says.
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Miami Herald Makeovers made a big impact for some small businesses in 2014

YAYA WINES In September, SCORE worked with YaYa LeGrand, owner of YaYa Wines in North Miami. The SCORE team was made of professionals with experience in marketing, wine buying and the law, all areas where LeGrand needed help. Hillary Metz, an intellectual property and trademark attorney at Mills Metz Law and Nora Adler, a former wine buyer with over 20 years of experience in marketing, advised LeGrand to do three things to take her business to next level: First, LeGrand had to protect her brand. Metz recommended that LeGrand immediately begin using her federally registered trademark on the wine bottles. Next, Adler recommended that LeGrand partner with a reputable distributor to gain entry into major chain supermarkets. Adler also encouraged LeGrand to foster relationships with wine buyers and store managers to boost sales. “SCORE really made a difference in the way I do business,” LeGrand said. “I thought I had a lot of areas of my business covered, but I didn’t know what I d
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Cyber Business Bureau

Cyber Business Bureau | Offering unique services for you or your company. Twitter Is Tracking What Apps You Have on Your Phone. Here's How to Turn It Off
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VIDEO: Attribution Testing Is Everything, Says SAP [#CZLBKK] | ClickZ

In this video interview, SAP's Crispin Sheridan shares the importance of testing for ad optimization of multichannel advertising.
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