YAYA WINES In September, SCORE worked with YaYa LeGrand, owner of YaYa Wines in North Miami. The SCORE team was made of professionals with experience in marketing, wine buying and the law, all areas where LeGrand needed help. Hillary Metz, an intellectual property and trademark attorney at Mills Metz Law and Nora Adler, a former wine buyer with over 20 years of experience in marketing, advised LeGrand to do three things to take her business to next level: First, LeGrand had to protect her brand. Metz recommended that LeGrand immediately begin using her federally registered trademark on the wine bottles. Next, Adler recommended that LeGrand partner with a reputable distributor to gain entry into major chain supermarkets. Adler also encouraged LeGrand to foster relationships with wine buyers and store managers to boost sales. “SCORE really made a difference in the way I do business,” LeGrand said. “I thought I had a lot of areas of my business covered, but I didn’t know what I d
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